1075-Series Noisy Location Handsets

Famous New York Deli Improves Customer Communications Using Algo's Noisy Location Handsets

David Greco, owner of the world-famous Mike’s Deli in New York, runs a popular establishment where high ambient noise is a constant. Although a natural part of the shopping experience, Greco realized that the noise was making telephone orders difficult to handle properly. They needed an effective solution - and they got it with Algo’s 1075-series Nortel-compatible Noisy Location Handsets. According to Greco, the Algo handsets have greatly improved customer communications and increased the accuracy of their telephone ordering processes.

A sampling from Mike's DeliIn addition to in-store shopping, customers of Mike's Deli can call in orders for shipment anywhere in the US. With the high ambient noise in the store, however, this has always presented problems. "I have ten people behind the counter, the music is on loud, I have screaming and yelling, and we need to be able to talk with our customers on the phone. With our old handsets, you ended up hearing your own voice louder than you hear the customer. We had a lot of ‘I can’t hear you!! I can’t hear you!!’ It was frustrating.” Greco adds that they tried other products without success before learning about the Algo solution.

Algo's Noisy Location handsets operate by reducing audio transmit levels, thus minimizing sidetone (see "A Primer on Sidetone") and the impact of background noise on speech transmission. Greco says it has taken a bit of adjustment for some of the deli workers to use the new handsets. "You have to learn to speak right into the handset microphone or otherwise it's pretty quiet. But now, customers don't hear the noise - they hear us and we hear them."


Algo's Nortel-compatible Noisy Location handsets are a high-quality, fully-compatible handset replacement solution for Nortel T7000, M3900, and i2000 Digital and Internet telephones. Built from original Nortel models, Algo Noisy Location handsets provide a reliable and effective solution for improving voice transmission in constantly noisy locations - making it easier for your remote party to hear what you say.

@Inherit

I have ten people behind the counter, the music is on loud, I have screaming and yelling, and we need to be able to talk with our customers on the phone . . . With the Algo handsets our customers don't hear the noise - they hear us and we hear them.

David Greco
Owner,
Mike's Deli
New York, NY